POP 815 Tuesday 31 January 2012
Today’s POP is Gemma, Hitting it up with Stevie Boi.
SB shades are something you've absolutely never seen before… Well, perhaps at some point they would have been. However, these days you'll find them everywhere from magazine covers to celebrities galore.
Designing eyewear since 2007, the craftsmen behind Stevie Boi have developed a small celebrity fan-base with his main clients including the 'Mother Monster' herself, Miss Lady Gaga. Boi's designs infuse plastic, chrome, metal spikes, studs and even fur, channeling a tough yet glamorous exterior. Many have questioned the functionality of Boi’s designs, as to whether or not wearers can actually see through the glasses (of which the answer is yes, you can)… But even if you couldn't, wearing such statement shades you can be certain that everybody will see you.
POP caught up with Stevie himself for some insight on the designer’s inspirations, dream celebrity clients and what’s up his sleeve for 2012…
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How would you describe the aesthetic of SB shades?
I love culture. I love fashion and I love life. I feel my brand is an abundance of everything.
Though some say it's dark and very moody; I think they just fail to see themselves in it.
At what moment in your life did you realise that you wanted to be a designer specifically for eyewear?
Two years ago I was working for the government, designing random things to wear out with friends in my free time, and I just had this artistic moment where I thought to myself ‘I wonder what it would be like if I put fabric on my shades?'.
Six months later lady Gaga was wearing a pair on her tour every night!
Your pieces have been sported by the likes of Anna Dello Russo, Nicki Minaj, Mariah Carey and Lady Gaga.
Which celebrities would you love to see wearing your designs?
Grace Jone's! She's my absolute Idol. I also would love to see Prince in them, or David Lachapelle.
During your life, you have been heavily involved with the Military work sector, both personally and via your close relatives. Do you feel this has seeped into your designs?
Of course! Without having the discipline I had working with the military I don't think I would be successful in the business world or life in general. I am heavily influenced by the chrome of a gun, or the bullets in them. I am really fascinated with the overall look of stealth.
What can we expect in the future from Stevie Boi? Are you currently working on any projects?
Currently I am working on a line for retail stores. I am also shooting a major fashion film with some of my celebrity clients as well as a commercial.
Images by Michael Antonio
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- 31.01.12 / 6am
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