POP 794 Monday 9 January 2012
Today's POP is Alex, Comme to Berlin.
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As if there aren't enough good reasons to go to Berlin already, Comme des Garcons are soon to open two concept stores in the city on 15th of this month.
Building on their unique vision of a showroom as a complete sensory experience, their 'retail concepts', have been designed to merge in to and reflect the energetic neighbourhood of Berlin Mitte, where they will be located.
The two spaces will exist as The Comme des Garcons Black Shop and the Comme Des Garcons Pocket shop.The Black Shop will contain the brand's BLACK line, featuring iconic Comme styles for guys and girls in (you guessed it), all black, at prices that are more affordable than their main line. Now that's something we always love to hear!
Originally launched in Paris in 2008, the Comme Pocket Shop features the brand's expanding range of unisex perfumes, wallets and smaller accessories. This intimate space in Berlin will function as a kind of convenience store, stocking a wide range of permanent products, alongside an ever-changing selection of special editions.
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The decision to open these two new stores follows the brands's plan to evolve and expand their stores worldwide. The German capital was the site of the first Comme Des Garcons guerilla shop, which was set up in a former DDR library in 2004 and it's the same architect who has helped develop this latest offering from the progressive label.
It's one more city that we can add to our Comme Des Garcons tour of the world: London, Tokyo, Osaka, Paris, NYC, Beijing, Hong Kong, St. Petersburg, Fukuoka and now, Berlin.
Lucky Berliners, I can't wait to get over and have a look around myself. The best thing about this is that unlike their guerilla predecessors these spaces will be permanent – let's hear it for the shop that pops up and stays around!
COMME des GARÇONS Black Shop / COMME des GARÇONS Pocket Shop
Linienstrasse 115
10115 Berlin
Germany
About this Pop
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- Published:
- 09.01.12 / 6am
- Category:
- ART, DESIGN, FASHION, POP OF THE DAY
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