POP 792 Friday 6 January 2012

Today’s POP is Rachel. I want to love you, B.Y.T.

 

 

 

Outside the Selfridges store last night, a crew could be seen ripping off the giant red sale signs from the windows in swoops of torn vinyl. Hidden beneath these signs, Selfridges' creative team have been busy installing their first display for 2012.

And what an unveiling that was! Continuing with the success of last year’s Bright Young Things project, in which Selfridges sought to select and support young creatives across the UK, this year brings round two to set the grade for window displays sky high.


The department store plucked fifteen emerging talents from the worlds of art, design, food and fashion, and offered each a window space in which to stage an extension of their personal creative work. The movement from the chosen designers’ disciplines into creating tangible spaces reveals an amazing array of macrocosms; each window illustrates a live stream into the aesthetic world of each creator.


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Sorcha O’Raghallaigh placed a red gown from her 2012 collection into a dreamscape laid out with playfully dramatic depth of field: the 10ft mannequin queen cohorts with a pair of model goats with gold-tinted horns in a surreal scene of giant wooden clouds.


Accessories designer

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Oliver Ruuger creates a gravity-defying illusionary in which his spiked handbags and briefcases explode with calf-haired and horse-tailed umbrellas and white paper shards. Womenswear designer Adam Andrascik shielded his mannequins with large scale paper screens and ripped straight through to reveal the torn-out details and panels of his latest collection adorning their plastic figures.


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Alice Lee dripped black paint from her mannequin’s fingers ala Michelle Lamy and pooled it at their toes, contrasting with the slickness of her contemporary knitwear pieces created in synthetic materials; whilst Maarten van der Horst’s life-like crew entangled in a lilac and mint painted plastic scrum, adorned in the rich tropical prints of his latest collection.
 
Photographer

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Nuha Razik creates a Cubist-feel still life with the division between black and white plastered over the entirety of the monochromatic domestic scene.

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William Richard Green also takes on muted hues, transforming the caricature style drawings and speech bubbles from

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Martin Wollerstam which illustrate his S/S 2012 collection into larger than life cut-outs.

 

 

 


There were cutesy animatronics in the googly eyed cuboid figures of prop maker Becky Sloan’s mini world, whilst menswear designer

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Shaun Samson got party piñata with his name as the backdrop to his West Coast inspired pieces. And don’t forget the incredible windows of womenswear designers MASC, menswear designers

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Alex Mattson and Astrid Anderson, accessories designer Ti.Lipop, graphic design from

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Archie McLeish and more….

Not only do the chosen designers get to play centre stage with one of the world’s leading retailers, they also get the chance to produce and sell an exclusive range of items from one of the three pop-up displays in store from today in the famous Oxford St flagship and

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online.

To celebrate we selected four of the Bright Young Things – from a bunch of backgrounds in womenswear, menswear, accessories and photography – to talk about their experiences in hitting that high street audience. Make sure to check out this space!
 

 


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The Bright Young Things windows will be displayed until the end of February. For exclusive pieces created for this project, visit the Oxford St flagship or

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www.selfridges.com

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Published:
06.01.12 / 6am
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ART, DESIGN, FASHION, POP OF THE DAY
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