POP 703 Thursday 22 September 2011

Today’s POP is Luke…As Seen on the Street


BOOM! ASOS kick off their first ever digital menswear campaign with a globe-sweeping trio of action filled

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vids. Set to take in seven cities across the world – London, New York, L.A, Berlin, Paris, Tokyo and Shangai – the first drop covers London and Paris with Tokyo to follow, showcasing the cities unique subcultures and ASOS’ FW/11-12 collection in a single swoop.
 
 
 
 
Repping Tokyo and Paris, director Ben Newman hits up bouncing beatbox choirs and in-line skaters whereas in the London corner, Sebastien Strasser pursues Lil’ Buck, Baby Bang, Looney, Zeus and Marcio on an elastic-limbed urban tour. So err whilst I probably won’t be busting out the beatboxing or a few dodgy moves, I can at least deck myself out in ASOS threads and pretend I’m capable eh?

THANKS ASOS!

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  3. POP 509 Thursday 10 February 2011
  4. POP 687 Wednesday 7 September 2011
  5. POP 1003 Thursday 20 September 2012

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