POP 703 Thursday 22 September 2011
Today’s POP is Luke…As Seen on the Street
BOOM! ASOS kick off their first ever digital menswear campaign with a globe-sweeping trio of action filled vids. Set to take in seven cities across the world – London, New York, L.A, Berlin, Paris, Tokyo and Shangai – the first drop covers London and Paris with Tokyo to follow, showcasing the cities unique subcultures and ASOS’ FW/11-12 collection in a single swoop.
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Repping Tokyo and Paris, director Ben Newman hits up bouncing beatbox choirs and in-line skaters whereas in the London corner, Sebastien Strasser pursues Lil’ Buck, Baby Bang, Looney, Zeus and Marcio on an elastic-limbed urban tour. So err whilst I probably won’t be busting out the beatboxing or a few dodgy moves, I can at least deck myself out in ASOS threads and pretend I’m capable eh?
THANKS ASOS!
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About this Pop
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- Published:
- 22.09.11 / 12pm
- Category:
- FASHION, POP OF THE DAY
- Tags:
- ASOS
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