POP 547 Tuesday 29 March 2011
Today's POP is Tui. Deadlines are a girl’s best fiend!
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Check out McQ's new Spring/Summer 2011 campaign, shot by the Irish documentary/fashion photographer Niall O'Brien. Best known for his involvement with youth subcultures, Niall's photographs portray his subjects with heartfelt honesty and canny sincerity. With this approach in mind McQ sent Niall off on a road-trip across the American Northwest capturing youths in their element. The campaign series, unlike their glossy cousins, appear nostalgic and atmospheric, probing deep into the soul of the viewer. At least that's the effect it had on us.
More adventures to come on
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About this Pop
You’re currently reading “POP 547 Tuesday 29 March 2011”, an entry on THEPOP.COM
- Published:
- 29.03.11 / 8am
- Category:
- FASHION, POP OF THE DAY
- Tags:
- M-C-Q
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