Today's POP is Tui. Deadlines are a girl’s best fiend!
Check out McQ's new Spring/Summer 2011 campaign, shot by the Irish documentary/fashion photographer Niall O'Brien. Best known for his involvement with youth subcultures, Niall's photographs portray his subjects with heartfelt honesty and canny sincerity. With this approach in mind McQ sent Niall off on a road-trip across the American Northwest capturing youths in their element. The campaign series, unlike their glossy cousins, appear nostalgic and atmospheric, probing deep into the soul of the viewer. At least that's the effect it had on us.
More adventures to come on
- POP 603 Tuesday 31 May 2011
- POP 240 Tuesday, 9 March 2010
- POP 531 Tuesday 8 March 2011
- POP 541 Tuesday 22 March 2011
- POP 860 Tuesday 13 March 2012