POP 368 Friday 13 August 2010
Today's POP is Ben, going on about fashion blankets again, or was it blanket fashion?
Menswear designers making blankets, or blanket makers designing menswear; works for me either way (my recent love affair with the KTZ crocheted throws should pay testament to that). Latest crush in the soft furnishings department is on Pendleton's tribal blankets, not least because the heritage brand use the same Native American patterns in their traditional workwear collection too. Forget the Opening Ceremony collaboration, this is the genuine, designs-left-unchanged-for-over-60-years, Pendleton Woolen Mills-type article.
Family-run for six generations, and based in and around the same Oregon mill the company took over in 1895, Americana credentials don't come more impressive than Pendleton's. The brand rapidly evolved from weaving Indian trade blankets, to manufacturing the tough men's shirting and practical sportswear it's respected for today. Pendleton also revolutionised the dull woolen workshirt with new plaids and colours in the process, creating a classic that remains the backbone of their capsule menswear collection for spring/summer 2011.
Bonus music fact Magnus from Pendleton told me last time I ran into him in Paris: their signature woolen shirts, like the board shirt shown, were so popular with surfers in Southern California during the early 60s that they became the stage uniform, and inspiration for a young band called The Pendletones, who later changed their name to The Beach Boys (extra point if you can name the only member of The Beach Boys who actually surfed).
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Info: www.pendleton-usa.com
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- Published:
- 13.08.10 / 8am
- Category:
- FASHION, POP OF THE DAY
- Tags:
- Americana, Beach Boys, heritage, menswear, Pendleton
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