POP 211 Monday, 25 January 2010

Today’s POP is Paul. He’s just back from Paris with a bigger bounce in his step. Perhaps this is due to his encounter with eleven legs…




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LEGS ELEVEN



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Aitor Throup is a name that’s been hovering on the margins of menswear ever since Fashion East picked him up for their MAN platform during London Fashion Week. In fact, he’s deliberately remained outside of the fashion bubble whilst carefully preparing his official debut into the market.



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The press have picked up on his earlier presentations – a series of installations with intriguing titles and equally detailed explanations – because they are only too happy to support burgeoning talent as unique as his. But they haven’t always understood why, beyond the space and timeframe of an exhibition. If you’re unfamiliar with his work, go visit

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www.aitorthroup.com for examples of a singular vision at work (and play).



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Now it’s time for Aitor to demonstrate how ideas can extend into commercial realms. Last Saturday in Paris, he did just that – offering a debut collection simply entitled, Legs.


Being Aitor, he has dispensed with the idea of a fully rounded collection of separates. Throup is the ultimate purist and it is not naivety that motivates him to start with a collection of just three trousers. Rather, a justifiable pride on his work output over the past five years. Yes, he is starting with a retrospective of designs that have been carefully honed into three designs. Essence refined.



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This isn’t to say he’s not strong on shirts, or jackets. Or even shoes. Throup has covered all of these before. But he wants to introduce each menswear element on its own terms. And his.



Pop applauds Aitor Throup’s dedicated approach to Justified Design.



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