POP 201 Wednesday, 13 January 2010
Today’s Pop is Isabelle. She’s so gorgeous she’s gotten really tired of hearing “you must be a parking ticket, cause you got fine written all over you”. Her one and only love is fashion, and Prada is her main squeeze.
Offered exclusively at the 3 Corso Venezia store from January 2010, the Prada Made in Japan denim is available in four fabrics and seven different washes, created by artisans with a series of unique treatments.
Each detail of the manufacture is meticulously monitored: from the hand-dying of the fabric, which is attained by immersing the fibers into natural indigo pigment thirty times; to the wash, which is achieved by following the folds of the trousers while they are being worn. The aim is to reproduce the look of ‘real’ wear.
Due to the fact that these procedures are extremely sophisticated and particularly crafted, they all take place in the same region of Japan. However, according to the desired characteristics for a particular style, a specific location that offers the best quality workmanship within this region is selected.
Prada’s Made in Japan denim joins the range of products created exclusively ad hoc for the store at 3 Corso Venezia in Milan. The final garments are so personalized that their interiors feature printed symbols that are recognizable and unique, including hand-painted Kanji characters and the graphic signs that indicate their region of provenance. Inverting the trousers, one can find the printed history of the garment, from the treatment of the fabric and the type of workmanship to the names of those who created it and the region of provenance.
The reinterpretation of the Prada triangle, made by an expert in Japanese calligraphy and printed on the trousers’ interior using a marble stamp, becomes the special logo that sanctions the collaboration between Prada and Japan.
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- Published:
- 13.01.10 / 8am
- Category:
- FASHION, POP OF THE DAY
- Tags:
- muccia prada, Prada
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