POP 200 Tuesday, 12 January 2010
Today’s Pop is David. He might be blonde but he’s still brought us a world exclusive – the planet’s first peak at Mr. Nils, Lars Nilsson’s (of Nina Ricci and Gianfranco Ferré fame) first endeavor into both menswear and a brand bearing his name. Who said Swedes were a bunch of good for nothings?
As most fashion insiders know, Pitti Uomo starts today in Florence and this year one of its special invitees is Lars Nilsson. After years honing his skills as the head of several fashion houses, he’s now teamed up with the Italian manufacturer Mabro, concocting Mr. Nils – Lars’ own brand and alter ego.
Having established himself at Nina Ricci and Gianfranco Ferré as the master of the female fibonacci code, Lars has chosen to go down a different route for his own line, creating a casual chic line for men, zeroing in on the effortless cool. Made entirely in Italy, it’s a return to attention to detail focusing on quality daywear and outerwear fabrics.
The whole of Pitti seems to be buzzing and tonight they’lll get a glimpse of Mr. Nils at the Museo Marino Marini. To bad POP was first. Just so you know…
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- Published:
- 12.01.10 / 2am
- Category:
- FASHION, POP OF THE DAY
- Tags:
- Lars Nilsson, Mr. Nils
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