POP 139 Tuesday, 27 October 2009
Today’s Pop is Max. This guy knows good perfume.

What does a modern man’s mantelpiece look like? (oops, cheeky!)
Well, our very own Mr Ashley Heath’s office dashboard looks something like this; littered with limited edition versions of POP, Richard Hamilton framed prints, some current art publications, and, of course, Brioni’s new men’s fragrance.
Called simply ‘Brioni’, the fragrance is masculine, strong and distinctive, all without being overbearing, the sort of thing Marlon Brando probably smelt of on a good day. The fragrance is an updated take on Brioni’s 1950′s scent ‘Good Luck’. At £520.00 a bottle, we imagine you’ve had a fair share of good luck if this happens to be your fragrance of choice, but hey, if you’ve got it, flaunt it!
We found all this out a few days ago (sorry, we run at a slightly more…refined pace than other blogs) when we attended the fragrance launch at Brioni’s shockingly sophisticated Bruton Street store. A sophisticated smelly for the shockingly refined gentleman.
Just like our very own Mr. A.H.

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- Published:
- 27.10.09 / 12pm
- Category:
- LUXURY, POP OF THE DAY
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