POP 057/ Monday, 27 July 2009

TodayToday’s Pop is MB. Never Moody, always our Mood Board. Today MB initiates our first THEPOP.COM giveaway.



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It’s not quite an Oprah deal granted – you know, ‘look under your seat for keys to a brand new car’…


But who needs some little German runaround when you’ve got a pair of custom, hand-painted Pop shoes courtesy of Henry Birkbec at Le Shouvre. Why did he do it? Heh, you need telling that  everyone’s excited about Pop right now?


The main motifs in the design pair the classic POP logo, which is built from the ‘Impossible’ Triangle (or the ‘Escher’ if you like), with some isometric cubes. The latter morphs into the former, which then becomes part of the POP logo.



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Nice work Henry B, although we can reveal that the new issue of Pop has an even more pronounced reworking of our trademark. In the meantime, spend August rocking the classic Pop. You’ll be in good company. Henry sent us two sizes, one mens and one womens and we gave the smaller pair to Lady Thatcher when she dropped by our Mayfair offices recently.


She wears them for Power Plates!!!


How could you win such an exclusive?


Just join our facebook group on here and we will be giving these beauties away to a lucky member in two weeks time.





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